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Making the most of social media

Over half of small to medium-sized businesses notice increased customer interaction as a result of doing business online. Social media is a major contributor to this because it is designed to be engaging get followers on instagram fast and interactive. It's a cost-effective way to encourage customer participation and build valuable relationshipsTurn customers into brand advocates by engaging with them regularly through social media. As interactive, real-time platforms, social media sites allow you to build relationships with your followers in a way that's natural and personable, rather than as a faceless, corporate entity.Improve customer satisfaction by responding to complaints and queries directly, in a public setting. When done right, this helps build a positive brand reputation, establish a loyal customer base and reduce strain on telephone support.Promote your products and services in a social setting, remembering to avoid the 'hard sell.' Social media is most effective when people naturally come to the decision to pay or donate to your company because they have built a positive relationship and trust your brand.A close eye on today and a keen eye on tomorrow – they’re two ingredients for a successful business. Our range of practical guides and resources can help you manage your business to support you’re your current and future ambitions. You'll find links to useful websites and organisations, as well as helpful business tools.Business can increase turnover and become more efficient by embracing online skills. Our guide is designed to highlight the benefits of online skills, digital platforms and marketing and communication channels, and how to apply them to your business.

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Almost three-quarters of small-business owners are confident in their social media strategies. Still need help with yours?

It seems strange to think there was ever a time when social media wasn’t an integral part of growing a small business. While many entrepreneurs still struggle with how to best use social media to engage their audiences and promote their businesses, there are signs that they're gaining confidence in their buy arabic follower social media skills. In 2012, 54 percent of small-business owners, who participated in a survey administered by Constant Contact, reported they needed help with social media. This year, that number dropped to 45 percent. This confidence seems to be translating into success, with 72 percent saying that their marketing efforts across the channels that matter, including social, email, mobile and Web, are working.Socially savvy entrepreneurs know that it’s all about engaging the right audiences with valuable content. The online community has little tolerance for self-promoters who view social media as a means to free advertising. Given this, small-business owners face a challenge when it comes to striking a balance in using social media to engage and promote.Promotion and engagement are really two sides of the same coin. Engagement is rooted in consistently sharing insight and providing value every time you connect with a customer. This establishes credibility while building trust and inspiring customers to tell their friends about you. Promotion extends your engagement efforts by presenting a valuable offer that’s based on your customers’ interests and needs. Social media amplifies your efforts so you can be found and engage a wider audience to grow your business.To put it all together, here are eight best practices for successfully engaging customers and promoting your small business through social media.

Avoid syndicated messages

While you can use tools that allow you to write one message and have it appear on a variety of social media outlets, you risk losing the sincerity behind the message. You can use similar language as you promote buy instagram followers your offer on different sites; just be sure to change up the words while reflecting the tone of each network.If you find that your customers are scattered across a variety of networks, focus your efforts where they’re most active. Not sure? Ask. Otherwise, you may waste a lot of time skimming the surface of multiple networks with little results.When small-business owners apply these best practices to social media engagement and promotion, we’ll likely see that already impressive 72 percent success statistic continue to rise.For a specific period of time, double the points each time a customer checks in on Foursquare and triple the points each time he or she brings a friend. Their friends on social networks will see when they’ve checked in while you expand your reach exponentially.While including fun posts that reflect your personality is a must, it’s important to create content that benefits your followers. That can mean posting tips on best practices, providing access to white papers, or offering special deals on products or services.