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2014 FINDINGS: FUELING SOCIAL BUSINESS MATURITY
The advance of social business is having a clear impact: 63% of respondents agree or strongly agree that social has had a positive effect on their company’s business outcomes. best site to buy real instagram followers T-Mobile USA is a case in point. While monitoring customer conversations on social networks, the company discovered that a major source of customer frustration was the fact that T-Mobile didn’t offer iPhone mobile devices at the time. Losing large numbers of subscribers, T-Mobile moved quickly into action. The company identified at-risk customers using names and the geo-location of their tweets. T-Mobile then tracked these customers in its CRM system to engage them specifically. Before customer contracts expired, T-Mobile marketed to these subscribers in real time, stressing the advantages of T-Mobile. The initiative reduced customer attrition by 50% in only 90 days. T-Mobile executives credited the social business approach with the company’s turnaround during dark days when customers were defecting in droves.
Social media engagement for live events
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Growing Measurement Sophistication
The barriers to social business success remain stubbornly consistent. Although their order of importance shifts from year to year, the top three barriers are the same: However, buy instagram followers for cheap the growing sophistication of social business measurement signals the ultimate dismantling of these barriers. In our first survey in 2011, “don’t measure” was the most common response to measurement questions. Today, companies are increasingly using traffic measures and anecdotes. Companies at the high end of the social business maturity scale are moving beyond traffic measures, and they deploy operating and financial-based measures that show the impact of social business on bottom-line results.